Night Shift Publicity is a Toronto-based independent music PR agency with international reach and a roster that spans genres, careers, and creative worlds.

Founder Sam Rashid cut his teeth as a musician—playing tiny rooms, touring on fumes, and learning firsthand how much the industry runs on trust and real connection. Later work with JUNO winners, GRAMMY winners, and boundary-pushing artists only reinforced it. Night Shift Publicity was built on that belief. We lead with integrity, steadiness, and approachability, shaped by years spent in rehearsal spaces, backstage hallways, and the places where art actually happens. Our work ethic keeps the whole thing in tune.